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Amazon Worldwide Operations & Customer Services

The story of Amazon

A history of making history

Explore Amazon's history 


  • 1994

    Amazon.com incorporated in July. Company headquarters?
    Jeff Bezos’ garage.

  • 1995

    Amazon sells its first book.

    By the end of July,
    orders have shipped
    to all 50 U.S. states
    and 45 countries
    around the world.

  • 1996

    Amazon Associates Program launched – the first online affiliate program of its kind.

  • 1997

    Instant gratification reaches new heights. Amazon's 1-Click (tm) Shopping is introduced.

  • 1998

    Amazon broadens its horizons, launching in the United Kingdom and Germany.

  • 1999

    In December, Amazon founder and CEO Jeff Bezos is named Time Magazine's "Person of
    the Year."

  • 2000

    Launches amazon.fr in France, and amazon.co.jp in Japan.

  • 2001

    Look Inside the Book introduced. Customers can now flip through thousands of books virtually.

  • 2002

    Developers can now obtain direct access to Amazon's robust technology platform with
    Amazon Web Services.

  • 2003

    Free Super Saver Shipping now gives Amazon customers free shipping on qualifying orders year-round.

  • 2004

    Joyo.com - the largest retailer of books, music, and games in China - is acquired.

  • 2005

    Amazon's "all you can eat" free express shipping program, Amazon Prime, is introduced.

  • 2006

    Small businesses enhance their offerings with Fulfillment by Amazon and WebStore by Amazon.

  • 2007

    Amazon Kindle, the revolutionary wireless e-reader, is launched. Reading is never the same again.

  • 2008

    Amazon introduces Video on Demand, with movies and TV
    shows now available for rental or purchase online.

  • 2009

    Two great customer-centric brands unite, when Amazon acquires Zappos.com, a leader in online apparel and footwear sales.

  • 2010

    Amazon Mom program is introduced, providing exclusive discounts for parents.

  • 2011

    Kindle Fire, Amazon's multimedia tablet, is announced, and launches one day earlier than expected.

  • 2012

    Amazon acquires Kiva Systems, Inc. Robots are reportedly excited
    to join the Amazon team.

  • 2013

    President Obama tours a Fulfillment Center, meets associates, and praises Amazon as "a great example of what's possible."

  • 2014

    Amazon Studios becomes the first digital streaming service to win
    two Golden Globe awards, for
    the series Transparent.

  • 2015

    Amazon makes one-hour delivery a reality in over 25 cities across America, Europe, and Japan.
    No patience required.